Checkout Abandonment
As well as Getting more Visitors to your site to increase sales, you want to have as high a conversion rate as possible for that visitor before you go "buying" any more traffic be it with Pay Per Click or Search Engine Optimisation.
Simply bringing more visitors to a site that doesn't convert well can be thought of as adding more water to an already leaking bucket.
One commonly talked about aspect of a site is its checkout funnel. By looking at each stage of the checkout funnel you can see if this can be improved upon by say "adding security images" where credit card details are being entered.
In the example opposite a number of visitors leave the site after going from their shopping cart to the create account page. Putting links to the sites privacy/data protection policy and mentioning that your details are stored using an https connection would be a first step to improving checkout abandonments at this stage and next month the data can be compared to see if there has been any imporvement.
There are several key exit points that a visitor will abandon your site at, before they ever reach your checkout funnel, contact us to see how to improve your conversion ratio.