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By analysing the long tail (all the searches of 1 or 2 hits) of your organic keywords / key phrases you can cater your content to increase the sum of your parts and create pages marketed towards your audience. Once you have them on your landing page you can then direct them via click buttons in to your sales funnel.

Example of a long tail

Douglas Roddick, owner, www.newlifehealthcare.co.uk

“I believe the site looks very good and it clear and easy to navigate-Well Done!”.

Member of Staff www.newlifehealthcare.co.uk

“I think the website is fantastic, products look really good and it is really user friendly. I shop from the web quite a lot and some sites are really badly laid out and not easy to use. I think it is especially clear if someone wasn’t very good on the web”.

“Hi Alistair.

It doesn’t look good, it looks brilliant! It warms my marketing heart as it is so in your face, like an electronic salesman. I am sure it will work. (“and it has”)

Thanks for the work that you have put in on this.

Best regards

Chris”.

Recently on the Natural Figure we added a feedback form after a successful checkout, here are some of the comments from the customers.

Natural Figure Customer

“The layout of your site is excellent. I never have any trouble ordering. Congratulations !!”

Natural Figure Customer

“Good site. Easy to navigate, plenty of information”.

Natural Figure Customer

“I find the site user friendly”

Natural Figure Customer

“I have found your site to be very easy to use as everything is clearly listed. All in all, the site is very user friendly and, having ordered from you, I think your service overall, is excellent. Well done.”

Domain Hatching was a term coined in 2005 on seo forumns for a method of getting sites past the google sand box. In simple terms these sites are in their embryonic phase of appearing on the internet. They may one day become fully fledged sites, be used for seo or traffic generation purposes or just simply sold off, the age of internet real estate is dawning.

Nothing else to see here below folks unless you are a search engine.

Tamanu Oil is a simple site to provide info on an emerging product and get ranked for #1 position for Tamanu Oil and feed in to its associated sales site.

Aqua Detox foot spa was the foot spa that broke the market in the uk. The foot spa was originally invented by an australlian and then researched by Dr Mary Staggs. Dr Staggs had the aquadetox manufactured to incorporate the findings of her research. After a legal battle in the UK over licencing Dr Mary Staggs abandoned the aqua detox and launched the Mary Stags Detox

Nitebalm a new product to assist people get a deeper sounder sleep. Nitebalm is a herbal tincture containing, valarian, hops, lavander and passion flower.

A little site about the bio energiser, started May 2006

Since 2004 we have been building E-commerce web sites.

We dont just install “vanilla flavoured” E-Commerce websites, we go through an analysis and marketting process to find out how best to expose your products to web traffic.

Once the site is live we then use web analytics to measure the effectiveness of the shop:

The answers to these kinds of questions show where and what needs to be modified to increase sales.

With sales on the web growing every year it is a revenue stream you dont want to be missing out on.

Web Marketting is the process of increasing the visibility of your web site so that people can find your site either by clicking through to your site from another site or by finding you in the search engines; google, yahoo and msn being the big 3.

The best way of getting links to your site is by writting great content that people will want to link to because it is of value.

There are two main ways to get links from search engines

#1 because your site ranks highly for a particular keyword.
#2 you use pay per click to drive traffic from adverts that the search engines display on your behalf.

Our main market vertical is holistic/natural health related sites.

Having a knowledge of the industry and types of products available adds value to the service we can offer to you.

There are three main types of sites we work on, Ecommerce, Information/Content Management Systems/Online Business Cards and domain hatching.

Doesnt mean we dont do anything else just that this is our core business.

Our most successful clients have been the ones that keep working on their web sites adding content and products and employing us to improve the useability of the site, onsite and offsite seo.

Several options are provided to ensure you have the most cost effective hosting solution to meet your websites needs.

Always start with Keywords
The first step to building any web site is doing Keyword research.

Keywords are used to decide on your domain name, file names, directory names, links within the site, pay per click ads and of course content.

Keyword research: £325
10 hour analysis and report on optimised keywords to increase your qualified traffic.

On Site SEO
If you optimise your site to be useable for your customer then the search engines will eat it up.

The site needs to be:
Easy to navigate.
Have a search facility.
The home page is optimised towards your best products / content without overkill and busy ness.
Descriptive use of headings.
Design product/content pages to be scanable.

Cross link within your site so as you keep your customer rather than loose them to the back button.

Off Site SEO
Links to your web site is the trump card in the seo deck.
The more on topic and natural the link (you’re referenced in the middle of an article / paragraph) the better.
Reciprocal linking, you link to me and I’ll link to you, is a very poor use of resources and may be detrimental in your overall link profile.

Create an off site link profile with a cross section of different types of links coming from blogs, sites, directories,

Selling the product/brand

If you have a recognisable product/brand then people searching on your brand will be a “more qualified lead” than those searching on a broad based search term, your potential customers are already at the top of the sales funnel, looking for your product and wanting to buy. Creating or fine tuning your Pay per Click model to “targetted traffic terms” will ensure you are paying for more qualified leads and increase your conversion rate and return on investment.

Using pay per click to put you on page 1 of the search results for brand searches and marketting with a blog towards your search long tail will increase your market share and maximise your conversions rate.

Searches With Depth vs Shallow Branded Searches

Brand Searchers Don’t Search Deeply:

Long Tail = Deep Searcher:

Lower Ranking = More Traffic:

The Mindset of a Deep Searcher:

Read full article

When all you need is a one page website, either to act as an online business card or to target a “search phrase” then what you need is a “microsite”.

They are the easiest type of sites to create, normally thay can be operational within a matter of hours.

Here are some examples of microsites that targeted particular keyphrases:

www.isgott.co.uk

This site was created to catch traffic for the term/product “isgott“, the main retail site was not appearing in the top 10 so it was easier to use www.”the search term”.co.uk to catch search traffic for this priority keyword. The site appeared in the top ten in google within 72 hours.

www.MooringEquipmentGuidelines.co.uk

The above domain was used to capture the maximum search clicks in google for the launch of the new eddition of “Mooring Euipment Guidelines“.

Within 48 hours the domain was at #1 for its targetted search term.

Online Presence

If all your business needs is an “online presence” then the process is relativley straight forward, mainly because there is no complicated information architectures to work out.

Typically this kind of site is less than 10 pages which simplifies the whole design process.

The key question is, what is the purpose of the site?

Sash Windows Edinburgh Background: Illingworth Brothers have been established since 1951 but as yet did not have any online presence. Objectives: Produce a good looking site that would act as a lead generator for the companies salesman giving access to a market share that was previously untapped. Pay Per Click: Initially pay per click has been used to drive traffic to the site to ascertain how vibrant the search vertical is in their local Edinburgh market.

butterbur Background: Product Promotion, Traffic generator, seo. Objectives: Create a site that generates traffic on related product keywords and pass traffic and seo benefit to designated site.