Increase Sales
Once your E-commerce site is up and running, our job is to get as many sales as possible through it.
One way to do this is to get more visitors. Once the visitors have arrived on the site, they firstly need to find the content they want. You achieve this by linking to the relevant content, making sure your pay per click ads dont all lead to the home page for example or in the case of search traffic, optimising your content for relevant searches.
Make sure products have enough detail that a customer can make a “purchasing desicion”.
If shoppers tend to buy certain product combinations then make cross purchasing easy.
Looking at your web site analytics can reveal web pages that get a lot of “page views” but the visitors exit the site on that same page, focusing on these traffic "dead spots" can covert the traffic you already have which will pay double dividends when it comes to getting more traffic.
Looking at the sales funnel in your analytics we can see if there is a problem with checkout abandonment. Are potential customers abandoning a sale because they don't see reassuring security images on credit card entry forms for example.
These are some of the measurable processes we can adapt for your website, if you would like to discuss more how we can increase your web sales then get in touch.