Online Presence
If all your business needs is an "online presence" then the process is relativley straight forward, mainly because there is no complicated information architectures to work out.
Typically this kind of site is less than 10 pages which simplifies the whole design process.
The key question is, what is the purpose of the site?
 |
Background: Illingworth Brothers have been established since 1951 but as yet did not have any online presence. Objectives: Produce a good looking site that would act as a lead generator for the companies salesman giving access to a market share that was previously untapped. Pay Per Click: Initially pay per click has been used to drive traffic to the site to ascertain how vibrant the search vertical is in their local Edinburgh market.
|
|
Background: Natural Figure were releasing a new product to market and wanted a custom website for resellers and press releases. Although Natural Figure had comissioned litebook elite and nitebalm microsites before, this product needed something a little more substantial as it ear marked for more press coverage. Objectives: site to rank in the top 3 in google for the search phrase "Tamanu Oil". It currently ranks number 1 for that term. |
|
 |
Background: Product Promotion, Traffic generator, seo. Objectives: Create a site that generates traffic on related product keywords and pass traffic and seo benefit to designated site. |