Content Authoring
The most basic rule of thumb is that if your web page doesnt have what the user wants to find they will press the back button within ten seconds to find it elsewhere.
They dont, they scan it, what to avoid and what to include in your content writing.
How to Write Headlines, Page Titles, and Subject Lines
"Microcontent needs to be pearls of clarity : you get 40-60 characters to explain your macrocontent . Unless the title or subject make it absolutely clear what the page or email is about, users will never open it."
How Long should an article be
You may have heard it before, Like a woman's skirt, long enough to cover the essentials and short enough to be interesting.
As a yardstick you can use between 200 - 600 words.
Optimal Word Count & Web Page Copy Length
"SEO Question: When writing content for our website's what is the optimal copy length? Is page length important for search engine optimization?"
Article covers...
"Overall Considerations:
Optimize For User Experience:
Structure Your Ideas:
Variation is Good:
Emphasize Your Style:
Omit Words:
General Search Indexing Trends:
Content Suggestions Based on Publishing Formats:
AdSense Site:
Site Selling CPM Ads:
Lead Generation Sites:
Blogs:
Site Selling Products and Services:
How to Be Different:
Benefits of Consumer Feedback:
Be First or Be Different:"