Email Newsletters
Building a Successful Email Newsletter
Thinking about starting your own email newsletter? It's not as easy as it sounds, that is, if you want to do it successfully.
Snippet:
1. Think of an e-zine as a way to serve your audience on the Internet and build a trusting relationship with them, not as a forum for pitching your products or services.
3. Let your first priority be to offer real value to the reader through good-quality content.
8. Commit yourself to a regular publishing schedule.