Search Engine Marketting - SEM

Content is Still King
If the content on the page isn't what the user wants they will click the back button within ten seconds. Checking your visitor stats will confirm this. The content on your site has to be interesting, informative and unique. A well designed and optimised site is all part of the process but getting the content right is the first and foremost.

The 3 second sell
The first 3 seconds of the user experience is the most crucial. In these 3 seconds you can make a sale or direct the customer to the next stage of the sales funnel.