Search Engine Optimisation - SEO

Always start with Keywords
The first step to building any web site is doing Keyword research.

Keywords are used to decide on your domain name, file names, directory names, links within the site, pay per click ads and of course content.

Keyword research: £325
10 hour analysis and report on optimised keywords to increase your qualified traffic.

On Site SEO
If you optimise your site to be useable for your customer then the search engines will eat it up.

The site needs to be:
Easy to navigate.
Have a search facility.
The home page is optimised towards your best products / content without overkill and busy ness.
Descriptive use of headings.
Design product/content pages to be scanable.
Cross link within your site so as you keep your customer rather than loose them to the back button.

Off Site SEO
Links to your web site is the trump card in the seo deck.
The more on topic and natural the link (you're referenced in the middle of an article / paragraph) the better.
Reciprocal linking, you link to me and I'll link to you, is a very poor use of resources and may be detrimental in your overall link profile.

Create an off site link profile with a cross section of different types of links coming from blogs, sites, directories,