Viral Marketting
Viral Marketting is word of the mouth on the web, this can happen passively when some one genuenly makes a referal on your behalf. Some examples of when this has gone viral is when companies or individuals have cleverly put together a marketting campaing that has spread like wildfire around the web, here are some examples:
A number of clones quickly sprung up after this site began to take of. The individual came up with the idea to make a million bucks by selling 1 million pixels for $1 a pixel, the story gained traction in the media, the major networks picked up on it, bbc, abc, sky etc picked it up, the rest is history.
Viking Stationary have found an innovative way to market their brand by providing a game that lets you guess what movie is being depicted from a mock set up using office props.
Pancakes was the result of a student having nothing to do during his spare time during the holidays, he has since had multiple approaches from major marketting companies.