With sales on the web growing every year it is a revenue stream you dont want to be missing out on.
Web Marketting is the process of increasing the visibility of your web site so that people can find your site either by clicking through to your site from another site or by finding you in the search engines; google, yahoo and msn being the big 3.
The best way of getting links to your site is by writting great content that people will want to link to because it is of value.
There are two main ways to get links from search engines
#1 because your site ranks highly for a particular keyword.
#2 you use pay per click to drive traffic from adverts that the search engines display on your behalf.